SEO Tips and Techniques

On Sunday, July 24, 2011 0 comments

Search Engine Optimization (SEO) is the technique of increasing the web site’s exposure to different search engines. The goal of the search engine optimizer is to get top rankings on the search engine result page for search queries. Most of the internet users used to click on the first few results of a search, especially if their search needs were met with an exact find (maximum up to 3rd page of search engine result page).

How it works!
Search engines use what is called a spider to reach out into thr internet to find new and updated websites. As a page is published, the spider stumbles upon the page depending on what words, images, video or other content is on the page. the spiders don't actually recognize the imagesor the videos,they recognize thw word in the description of the image or video. whn some one does a search that include these words,the search engine pulls that up in its results. These words are called keywords.

The more often these keywords are used in a webpage the better chance the search engine will see it and put it up on the result.

SEO techniques for top ranking

1. Title : This is the name that you can see at the top of the window of your web browser, also called the Title Bar. Make sure that is too short and descriptive. It also needs to contain the targeted keywords that are relevant to your site.

2. Keywords : Keywords are an important SEO techniques. Unfortunately many webmasters overdo it. Keywords are one of the most important factors in ranking high on search engines.

3. Meta Tags : There are two parts to the Meta-tag:
    a. Description
    b. Keywords

The description should be short, but it should sound logical and descriptive to the reader. Many times this will be the text that is seen under your title during the search. You will want to give the reader a small overview of the page. Write something that will make them understand what the page is all about and force them want to click on your site.

The keywords will be the same keywords that you have thought of while running your SEO research. These are the same key words that are also in the text of your page.

4. Links : When other sites on the web link to your site, the search engine spider finds these links and counts it as a vote of support. The more quality pages that link to your page, higher ranking in the search engine. A great way to get one way links is directory submission. Also if you have unique and informative content on your page, then other sites will be interested in linking to your site and refer their visitors to your site.